Simple. Because it feels good.
“Power is not what you have. It’s what the enemy thinks you have.” ~ Saul D. Alinsky (Rules for Radicals)
Bullies crave power like a fat kid craves McDonald’s Big Macs. Power tastes delicious. Understand that most bullies attack in groups, or more appropriately, mobs. Being in a mob gives people tremendous power and bullies know it.
Power feels good because it can get people prestige, street cred, notoriety, and popularity. Power has a way of cushioning the ego, and as we already know, most bullies have meaningless lives outside of the mob and bullying environment (school, work, community, etc.). So, the power they get from being a part of a mob adds “meaning” to their lives that they could never get by any other means. Power is what gives bullies a cause and a purpose in life.
Group power is even better! Because in a mob, each individual can bully a target, lose themselves in the bullying, and get a degree of anonymity. Therefore, bullies are much safer in the group. The group shields each bully from taking any responsibility for their appalling behavior. Groups provide protection from exposure and personal consequences.
So, how do you fight back against a mob?
One way is to call out one or two of their members by their names and tell them to “get a grip,” “knock it off,” or “calm down.”
I recently read this in a book about survival and it makes perfect sense. Anytime you call out a few members of a mob by their names, it brings them back to themselves by personalizing them. What you’re doing is basically, separating them from the mob when you loudly call out their name.
How I wish I’d known this earlier in life.